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BBA Marketing and Automobile Management

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BBA Marketing and Automobile Management

   Department of Management

Programme Level

Undergraduate

Duration

3 Years

About the Programme

BBA (Marketing and Automobile) specializes undergraduate students in selling motorcycles and four-wheelers through a streamlined network of automotive industry partners. A three-year undergraduate program in the field of transportation, dealership management, integrated marketing, after sales service etc. is offered. The curriculum specifically prepares advertising professionals with industry experience for the segment’s auto marketing and services marketing. B.B.A. (Marketing and Automobile) specializes undergraduate students in selling motorcycles and four-wheelers through a streamlined network of automotive industry partners. A three-year undergraduate program in the field of transportation, dealership management, integrated marketing, after sales service etc. is offered. The curriculum specifically prepares advertising professionals with industry experience for the segment’s auto marketing and services marketing.

NOTE: For selected 3 Year Undergraduate programs, you have the option to continue for 4th year to obtain an Honours with Research Degree.

Eligibility

XII with minimum 50% marks in Aggregate

For Migration from Other Universities:

1) BBA (Marketing and Automobile Management) Ist yr. minimum 50% marks or 5.0 CGPA on a 10 point scale
2) 50% or above in best four relevant subjects at XII level

Students having CUET Score will be given preference in merit.

Fee Structure

Duration
3 Years
Tuition Fee (per annum)
1,00,000
Exam Fee (per annum)
15,000

Program Structure

   

Program Structure

Programme Outcomes

01

Business and Domain Knowledge: Apply the knowledge of management theories and practices to solve business problems.


02

Critical Thinking: Take informed actions after identifying the assumptions that frame our thinking and actions, checking out the degree to which these assumptions are accurate and valid, and looking at our ideas and decisions (intellectual, organizational, and personal) from different perspectives.


03

Effective Communication: Speak, read, write and listen clearly in person and through electronic media in English and in one Indian language, and make meaning of the world by connecting people, ideas, books, media and technology.


04

Social Interaction Elicit views of others, mediate disagreements and help reach conclusions in group settings.


05

Effective Citizenship: Demonstrate empathetic social concern and equity centred national development, and the ability to act with an informed awareness of issues and participate in civic life through volunteering.


06

Ethics: Recognize different value systems including your own, understand the moral dimensions of your decisions, and accept responsibility for them.


07

Environment and Sustainability: Understand the issues of environmental contexts and sustainable development.


08

Self-directed and Life-long Learning: Acquire the ability to engage in independent and life-long learning in the broadest context socio-technological changes.


Programme Educational Objectives

01

Graduates will apply intellectual ability, executive personality and management skills for industrial sustainable growth.


02

Graduate will show leadership qualities by successfully managing business functions in an organizational unit or an enterprise.


03

Graduate will identify and analyze problems, develop viable alternatives, and make effective decisions through analytical and reflective thinking.


Programme Specific Outcomes (PSOs)

01

Prepare leaders in a dynamic and glocal business environment through industry exposure, such as guest lectures, industrial visits, and facilitation by faculty members with corporate experience


02

Equip students with analytical skills through varied teaching pedagogy such as case studies, technology based tools, business simulation games, role plays.


Apply Now

XII with minimum 50% marks in Aggregate

For Migration from Other Universities:

1) BBA (Marketing and Automobile Management) Ist yr. minimum 50% marks or 5.0 CGPA on a 10 point scale
2) 50% or above in best four relevant subjects at XII level

Students having CUET Score will be given preference in merit.