About the Programme
Galgotias University offers a future-ready specialization in Automobile Marketing & Management. This program helps students build strong business skills along with hands-on knowledge of the auto industry.
The program blends business fundamentals with deep industry knowledge in areas such as electric vehicles, digital marketing, customer experience, and sustainable mobility- preparing students for the changing world of mobility.
BBA (Marketing and Automobile Management)
A 3-year program focused on the automotive industry, covering areas like marketing, sales, dealership management, digital marketing, and after-sales service.
BBA (Hons. with Research)
Galgotias University offers a 4-year option for students who meet specific academic criteria, allowing them to undertake research in their fourth year.
Curriculum:
The curriculum is designed to equip students with the skills needed for the automotive industry, including marketing and sales strategies, dealership operations, and customer service.
Industry Connections:
The program has partnerships with automotive industry players, providing students with potential internship and job opportunities.
Admission:
Galgotias University's BBA admissions are merit-based, with a focus on 10+2 scores and CUET (Common University Entrance Test) results.
Key Areas Covered in the Program:
Transportation and Dealership Management:
Focuses on how vehicles are moved and sold covering smart logistics, real-time tracking, EV transportation needs, and using technology to manage inventory and dealer networks more efficiently.
Automobile Marketing and Sales
Focuses on automotive-specific marketing strategies, sales techniques, and market trend analysis to drive customer acquisition and retention.
Auto & Services Marketing
Focuses on promoting vehicles and related services, with real-world strategies like marketing Automobile vehicles offering car subscriptions instead of ownership, using green marketing, and understanding what today’s consumers want.
Digital Transformation in Automotive MarketingDigital Transformation in Automotive:
The role of technology in reshaping the industry through digital marketing, e-commerce platforms, connected services, combining offline and digital media, influencer outreach, SEO/SEM, and analytics to create impactful campaigns across all customer touchpoints.
After-Sales Service & Customer Experience To keep customers satisfied after they buy a vehicle—using CRM tools, service apps, and digital platforms to handle maintenance, repairs, and feedback
Program Highlights at Galgotias
✔ Industry-Aligned Curriculum with Emerging Trends
✔Hands-on Case Studies & Projects
✔ Guest Lectures from Auto Experts
✔ Hands-On Projects Marketing and Digital Campaigns
✔ Career Pathways in Sales, Brand Management, Dealerships, and E-Mobility Startups
✔ Access to Galgotias’ strong industry and academic network
Ideal For:
Students aspiring for careers in automotive sales, marketing, EV startups, customer service management, and dealership operations.