About the Program
BBA in Digital Marketing at the School of Business, Galgotias University, addresses the growing need for digital marketing professionals in various industries. This program integrates traditional marketing management principles with cutting-edge digital marketing technologies and trends.
The program equips graduates to lead digital marketing initiatives within organizations. The program includes specialized courses on Digital Consumer Behaviour, Search Engine
Optimization, Search Engine Advertising, Content Marketing System, Digital metrics and KPIs, Digital Analytics, and many other software.
NOTE: For selected 3 Year Undergraduate programs, students have the option to continue
for 4th year to obtain a Honours Degree.
Career Pathways
Graduates with BBA in Digital Marketing find job opportunities across industries such as ecommerce, technology products, digital platforms, consulting, manufacturing, logistics, KPOs and agencies for digital publishing as well marketing. They can also act as freelance digital marketer and scale up professional services in digital marketing domain.
The roles being offered are Chief Digital Marketing Officer (CDMO), Digital Product Manager, Customer Relationship Manager, Brand Manager, Content Strategist, Digital Advertising Specialist, UX/UI Specialist, E-commerce Manager, Category Manager, Digital Marketing
Manager, Digital Intrapreneurs by leading organizations such as Google, Microsoft, Amazon,
CEAT Tyres, Maruti, Indiamart, KPMG, PWC, Flipkart, DHL, Spotify, Netflix, American
Express, Airbnb, OYO, Nike etc.