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Our BBA program offers a unique fusion of academic rigor and industry relevance. It emphasizes customer-centric service management, operational efficiency, and strategic business leadership. Students will explore emerging trends, sustainability practices, and technological innovations that are redefining the hospitality landscape. Through internships, live projects, and simulation-based learning, the program ensures a perfect balance between theory and practice.
10+2 with minimum aggregate of 50% marks.
Students with a CUET / SAT (DI Code - 71057) score will be given preference in the merit list.
01
Business Acumen: Demonstrate a sound understanding of core business concepts in marketing, finance, human resources, and strategic management relevant to the service industry.
02
Service Excellence: Apply hospitality and service management principles to deliver superior customer experiences and operational efficiency.
03
Critical Thinking and Problem Solving: Analyze real-world service challenges using data-driven and innovative approaches.
04
Communication and Interpersonal Skills: Exhibit effective verbal, written, and cross-cultural communication for guest engagement and professional collaboration.
05
Leadership and Teamwork: Demonstrate leadership, motivation, and conflict-resolution abilities in dynamic service environments.
06
Ethics and Sustainability: Apply ethical reasoning and sustainable practices in business decisions and community engagement.
07
Digital Competence: Use digital tools, data analytics, and AI-driven applications to enhance business processes and guest satisfaction.
08
Entrepreneurial Orientation: Identify opportunities for innovation and entrepreneurship in the hospitality and service sectors.
09
Lifelong Learning: Exhibit adaptability, continuous learning, and a global outlook in response to emerging trends and technologies.
Develop competent hospitality professionals capable of leading service organizations with innovation and global perspective.
Foster leadership, communication, and interpersonal excellence essential for effective team management and guest engagement.
Instill strong ethical and sustainable values aligned with responsible business and community development.
Encourage lifelong learning and adaptability to evolving technologies, market trends, and business models.
Apply hospitality-specific knowledge and managerial tools to enhance operational and service quality outcomes.
Integrate technology and innovation to improve efficiency and elevate the guest experience.
Demonstrate effective resource management skills—including financial acumen, manpower planning, and operational controls—tailored to hospitality enterprises.