Bachelor of Design in Advertising, Graphics & Web Design

01

Build a multidisciplinary design foundation in visual principles, typography, colour, layout and composition that transfers seamlessly from print to digital media.

02

Cultivate strategic thinking in branding and advertising, enabling students to craft integrated campaigns, brand identities and persuasive visual narratives.

03

Strengthen UI/UX mastery by teaching user-centred principles, interaction patterns, and prototyping tools so students can design and build compelling, accessible digital experiences across web, mobile, and emerging platforms.

04

Foster ethical, culturally responsive and sustainable practice that adds value to society while anticipating future media landscapes.

01

GRAPHICS AND WEB DESIGN KNOWLEDGE: Interpreted the knowledge of Design parameters, design fundamentals, logic based analysis, new information technology, and latest development in various field for the solution of web and graphics design problems.

02

PROBLEM ANALYSIS: Identify, formulate, review or research literature and analyse complex design problems reaching substantiated conclusions using first principles of basic design, users comfort concerns, and system study.

03

Design solutions for problems and system components or processes that meet the specified user with appropriate consideration for cultural, societal, and environmental issues.

04

Conduct thorough investigations: Integrate research-based knowledge and methods including experiments, analysis and interpretation of data, and synthesize information to provide valid conclusions.

05

Create, select, and apply appropriate techniques, resources, and modern analytical tools and simulation of design activities with an understanding of the limitations.

06

Designer and society: Evaluate contextual knowledge to assess societal, health, safety, legal and/ or cultural issues and the consequent responsibilities relevant to the professional design practice.

07

Sustainability: Elaborate the impact of the professional design solutions in societal and other suitable contexts, demonstrate the knowledge and need for sustainable and safe solutions.

08

Ethics: Integrate ethical principles and commitment to professional ethics, responsibilities and norms of the web design practice.

09

Individual and team work: Function effectively as an individual and as a member or leader in diverse teams and in multidisciplinary settings.

10

Communication: Communicate effectively on web and graphics and allied community, and with overall society at large, - such as, being able to comprehend and write effective reports and design documentation, make effective presentations and give and receive clear instructions.

11

Project management and finance: Synthesize knowledge and understanding of the graphics design and management principles and apply these to one's own work, as a member and leader in a team, to manage projects and in multidisciplinary environments.

12

Life-long learning: Relate to the need for, have the preparation, and ability to engage in independent and life-long learning - in the broadest context of environmental, social, economic, and technological changes.

01

Attain excellence in innovation and leadership along with absorbability in diverse design career paths.

02

Render valuable contribution to the society as a designer in the context to dynamic, functional, aesthetical, sustainable and safe environment.

03

Work in a team as an effective and self-driven professional.

04

Involve higher studies and research to find new dimensions in their domain.