Bachelor of Business Administration (BBA) Tourism and Travel

01

Apply core management theories and foundational business knowledge to analyse diverse business challenges.

02

Utilise appropriate digital tools and analytical techniques to analyse business problems and inform decision-making processes.

03

Propose sustainable and ethical solutions to complex business problems, considering diverse local and global contexts.

04

Communicate effectively and collaborate seamlessly with diverse stakeholders in professional and team environments.

05

Demonstrate ethical leadership and social responsibility, integrating principles of sustainability for inclusive national development.

06

Evaluate emerging trends and technological advancements to identify entrepreneurial opportunities and drive organisational growth.

07

Engage in continuous professional development and self-directed learning to remain current in the evolving global business landscape.

01

Excel as skilled service professionals in travel agencies, tour operations, and hospitality sectors, delivering exceptional customer experiences and managing daily operations effectively.

02

Champion responsible tourism practices and cultural sensitivity, contributing to sustainable destination development and community engagement initiatives within the tourism ecosystem.

03

Adapt to emerging trends and digital innovations in the travel and tourism industry, pursuing continuous professional growth to advance into supervisory or specialized marketing/ operations roles.

01

Foundational Knowledge: Apply foundational knowledge and understanding of core business disciplines to comprehend and analyse business situations.

02

Disciplinary Knowledge: Apply discipline-specific knowledge to understand business and operational challenges.

03

Digital Literacy & Modern Tool Usage: Select and apply appropriate information technology tools, digital platforms, and analytical software to enhance business operations, analysis, and decision-making.

04

Critical Thinking & Problem Solving: Identify, analyse, and solve business problems using logical reasoning, analytical skills, and evidence-based approaches to make informed decisions.

05

Effective Communication: Communicate business ideas, analyses, and solutions clearly, concisely, and persuasively, both orally and in writing, to diverse audiences.

06

Teamwork & Collaboration: Function effectively as an individual and as a member or leader in diverse teams, demonstrating interpersonal skills, respect for others, and the ability to collaborate towards common goals.

07

Ethical & Social Responsibility: Understand and commit to professional ethics, societal values, and sustainable business practices, demonstrating awareness of the impact of business decisions on stakeholders and the environment.

08

Lifelong Learning: Recognize the need for continuous learning and possess the ability to engage in independent, self-directed learning to adapt to the evolving business environment and enhance professional competence.