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The specialisation is “crafted for students who wish to explore the power of research in shaping meaningful, strategic, and impactful design outcomes.” It emphasises evidence-based design thinking and advanced research methods to investigate user behaviour, socio-cultural patterns, systems and trends.
What Students Will Learn
Learners “plan and conduct qualitative-quantitative research, generate actionable insights, and translate complex data into strategic opportunities.” Core skills include interviews, observation, surveys, data analysis, critical thinking, systems thinking, storytelling through data and clear research-outcome communication.
Graduation in any discipline with minimum 50% marks.
Graduates can step into roles such as:
Career settings range from government departments and consulting firms to think-tanks, NGOs and international development agencies.
01
Master diverse user-research tools (interviews, observations, surveys, analytics).
02
Understand people within their social and cultural contexts and translate findings into design strategies.
03
Cultivate critical thinking, data-driven storytelling and systems thinking.
04
Graduate “equipped to design with empathy, clarity and purpose.”
Research Foundations – Apply theories of design, social science and statistics to investigate complex problems.
Problem Analysis – Decompose ambiguous challenges into clear research questions and hypotheses.
Methodological Rigor – Select and execute appropriate qualitative, quantitative and mixed-methods techniques.
Tool Proficiency – Use contemporary research, data-science and visual-analytics platforms effectively.
05
Insight Generation – Synthesize multi-modal data into actionable, evidence-backed insights and opportunity areas.
06
Systems & Foresight Thinking – Analyse socio-technical systems and future trends to anticipate long-term impacts.
07
Ethics & Sustainability – Embed privacy, equity and environmental responsibility in every phase of research.
08
Societal & Policy Integration – Align research outcomes with public-policy goals and societal needs.
09
Communication – Craft clear, compelling narratives in written, visual and oral formats for varied audiences.
10
Teamwork & Leadership – Function as an effective team member or leader in cross-functional, multicultural settings.
11
Project & Innovation Management – Plan, budget and manage research projects; translate insights into viable strategies or ventures.
12
Lifelong Learning – Continuously update knowledge, reflect on practice and adapt to emerging tools and methodologies.
Evidence-Driven Expertise – Graduates will excel at framing and conducting rigorous, mixed-methods design research that informs strategic decision-making.
Positive Societal Impact – They will apply research insights to create ethically responsible, context-sensitive solutions for business, policy and communities.
Mixed-Methods Mastery – Design and execute integrated qualitative–quantitative studies that reveal deep human, market and systemic insights.
Foresight & Systems Mapping – Employ horizon-scanning, scenario building and systems-thinking tools to future-proof design strategies.
Insight Storytelling – Translate complex data into clear visualisations, dashboards and narratives that drive stakeholder action.