School of Defence Technology | Galgotias
School of Computer Science & Engineering
School of Artificial Intelligence | Galgotias
School of Aviation & Tourism | Galgotias
School of Forensic Sciences | Galgotias
School of Computer Applications & Technology
School of Engineering
School of Business
Under Graduate Programs
Diploma Programs
Doctoral Programs
Certificate Programs
Programs for working professionals
Online Courses
Register Now to Get Information.
Duration
The era of pointed marketing is passe. The new age is abuzz with the Integrated Marketing Communication (IMC) needs. In a market where the digital consumer floats across mediums, marketing professionals cannot survive on yesterday’s logic. Upskilling is inevitable to go to the next level. Following the demands of the learning curve, we have designed this course to equip students with the knowledge and skills needed to develop and execute cohesive, multi-channel marketing strategies. The fragmented media consumption in today’s times demands a unified marketing approach, ensuring that businesses can effectively connect with their audiences while maintaining brand integrity and maximizing impact. Therefore, businesses must maintain a consistent and compelling message. This program emphasizes the integration of advertising, public relations, digital marketing, social media, and other communication tools to create a seamless brand experience. By understanding consumer behaviour, media planning, content creation, and performance measurement, students gain the ability to craft data-driven, strategic campaigns that drive engagement and brand loyalty.
Note: Commencement of classes:
Graduation with minimum 50% aggregate marks in any discipline. Working Professionals can also apply
Contact us for more Information - 9220270037, 9220270038
01
Provide a strong foundation in integrated marketing principles for developing cohesive and consistent brand messaging across diverse media platforms.
02
Equip learners with strategic planning skills to design and execute effective multi-channel marketing campaigns based on audience insights and consumer behavior.
03
Train students in advertising, public relations, content creation, and digital marketing to deliver unified and impactful brand communication.
04
Encourage analytical thinking and data-driven decision-making for measuring campaign effectiveness and optimizing marketing performance.
05
Build professional communication, ethical awareness, and collaborative skills required to work across marketing, media, and creative industries.
Industry-ready expertise to contribute effectively to businesses, advertising agencies, media firms, and marketing-driven organizations.
Comprehensive Understanding of IMC Principles
Strategic Marketing Communication Planning
Effective Audience Analysis and Consumer Insights
Proficiency in Multi-Channel Marketing
06
Creative Content Development and Storytelling
07
Digital Marketing and Media Planning Skills
08
Data-Driven Decision Making and Performance Analysis
09
Ethical and Legal Awareness in Marketing Communication
10
Problem-Solving and Critical Thinking Abilities
11
Professional Communication and Team Collaboration