Dr. Virender Kumar Dahiya is currently working as Assistant Professor (Grade III) in School of Business. He has total experience of more than 20 years of teaching subjects related to the fields of Business Analytics and Marketing. He is associated with Galgotias University since January 2023. He has good command over analytical tools/techniques.
He has passion for learning and improving and is a lifelong learner. He is inquisitive and has keen eyes for details to anticipate and solve problems.
Experience
- 20 years of teaching experience
Qualification
- Ph.D. (Title- Role of Self-image in Brand Choices: A Study with reference to Cosmetics) from Guru Jambheshwar University of Science & Technology, Hisar, India
- MSc Business Analytics and Management Science from University of Southampton, United Kingdom
- MBA (Specialization- Marketing) from Guru Jambheshwar University of Science & Technology, Hisar, India
- MSc Psychology from University of Madras, Chennai, India
Award & Recognition
- Patent published (Title: Price Discovery and Reliability of Centralized Data feeds using Machine Learning for Equity Markets)
- Topped Consumer Behaviour Course at NPTEL
Research
- He has published/presented 7 Research papers in various National and International conferences and Journals
Certifications
- Consumer Behaviour, Offered by NPTEL
Area of Interest
- Business Analytics
- Marketing Analytics
- Data Visualization
Book Published
Other Achievements
- Organized National Marketing Seminar on ‘Creating & Delivering Customer Value’ at Management Education & Research Institute, affiliated to Guru Gobind Singh Indraprastha University, New Delhi
- Organized National Seminar on ‘Talent Management’ at Management Education & Research Institute, affiliated to Guru Gobind Singh Indraprastha University, New Delhi.