Orientation Program by Mr Ravi Rao

Event Date: 12^th September 2024

The orientation program in the School of Media and Communication Studies is a comprehensive introduction to the world of media and communication, designed to welcome and prepare new students for their academic journey. The program includes interactive sessions with faculty members, industry professionals, and alumni, providing insights into the various specializations and career paths available in the field. Students are also introduced to the school's state-of-the-art facilities, including media labs, studios, and equipment, to help them get hands-on experience and explore their creative potential. Through the orientation program, students are also familiarized with the school's curriculum, research opportunities, and extracurricular activities, such as media clubs, workshops, and festivals. The program aims to foster a sense of community and belonging among students, encouraging them to collaborate, innovate, and push the boundaries of media and communication. By the end of the orientation, students are equipped with the knowledge, skills, and inspiration to succeed in their chosen field and make a meaningful impact in the media and communication landscape.

The School of Media and Communication Studies (SMCS) hosted renowned journalist Mr. Ravi Rao for the second session of its 2024-25 orientation program. With over 16 years of experience across print, broadcast, and digital media, Mr. Rao is currently a Senior Producer at Aajtak, part of the India Today group. His career spans several major media houses, including ABP, Zee, News Nation, Dainik Jagran, and Doordarshan.

In the session, attended by over 50 students, Mr. Rao delivered an insightful talk on "TV Journalism in the Convergence Era." He explored the evolving landscape of TV journalism, emphasizing the impact of technology and multimedia storytelling. Mr. Rao discussed the importance of mastering various journalism formats—print, TV, and digital—highlighting the blurring lines between these mediums in today’s convergent media environment.

Drawing from his personal experiences, Mr. Rao provided a realistic view of newsroom dynamics, sharing stories from his early days at Dainik Bhaskar to his current role at Aajtak. He also discussed the growing role of artificial intelligence (AI) in journalism, cautioning against over-reliance on technology and encouraging critical thinking and innovation.

The two-hour session, moderated by Dr. Anurag Pandey, allowed students to engage directly with Mr. Rao, asking insightful questions. He praised their curiosity and urged them to continue exploring the field. The session was a success, leaving students inspired and well-informed about the challenges and opportunities in modern journalism.

Event Outcome

An orientation program is a crucial event that marks the beginning of a new journey for students. Its significance can be seen in the following aspects:

1. Warm Welcome and Introduction:Orientation programs offer a friendly introduction, acquainting newcomers with the organization, its culture, and its community.
2. Clarifying Expectations:These programs communicate the organization's mission, values, and expectations, ensuring alignment among all members.
3. Sharing Key Information:Vital details about policies, procedures, and available resources are provided, helping newcomers navigate the organization smoothly.
4. Fostering Socialization and Team Building:Orientation programs create opportunities for interaction, promoting relationship-building and a sense of belonging.
5. Providing Support and Guidance:They help and direction, making the transition easier and helping individuals adjust to their new environment.
6. Building Connections:The program encourages networking between new and current members, enhancing collaboration and relationships.
7. Encouraging Active Participation:It motivates engagement and active participation, setting the stage for a productive experience.
8. Reducing Newcomer Anxiety:Orientation helps ease any anxiety or uncertainty, ensuring newcomers feel comfortable and confident.
9. Promoting Diversity and Inclusivity:It highlights the organization's dedication to inclusivity, diversity, and equality.
10. Laying a Strong Foundation: Orientation establishes a solid base for future success, fostering personal and professional growth.

By holding a comprehensive orientation program, organizations can ensure a smooth transition, positive experience, and long-term success for new individuals.

Mentor Name – Dr. Anurag Pandey

Department Name – School of Media and Communications

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