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Digital Poster Making Competition

Event Date: 05th December 2024

Business Analytics Club of School of Business, Galgotias University organized a “Digital Poster making competition” on Thursday, 5th December 2024. Dr. Palak Gupta, Business Analytics Club Head and Associate Professor, Business Analytics Division, SOB gave the welcome address highlighting the relevance and need of Artificial Intelligence, Machine Learning, Social Media and Digital Marketing in today’s business scenario. Students were asked to design their thoughts and ideas on the same using any digital tool which they expressed brilliantly. They also presented their poster and explained their perspectives in designing their posters and their views on AI, ML and social media as future controllers. The winners were awarded certificates by the Jury comprising of Dr. Palak Gupta and Dr. Ajit Kumar. First position was won by Sudhanshu Shukla, second by Anushka Kaushik and third by Abhishek Suryanarayan Singh. The competition was highly appreciated by the students of BBA and MBA courses who got an excellent hands-on experience. The "Digital Poster Making Competition" offered a dynamic learning experience that integrated creativity, business acumen, and technical skills of the students.

Business Analytics Club of School of Business, Galgotias University organized a “Digital Poster making competition” on Thursday, 5th December 2024. Dr. Palak Gupta, Business Analytics Club Head and Associate Professor, Business Analytics Division, SOB gave the welcome address highlighting the relevance and need of Artificial Intelligence, Machine Learning, Social Media and Digital Marketing in today’s business scenario. Students were asked to design their thoughts and ideas on the same using any digital tool which they expressed brilliantly. They also presented their poster and explained their perspectives in designing their posters and their views on AI, ML and social media as future controllers. The winners were awarded certificates by the Jury comprising of Dr. Palak Gupta and Dr. Ajit Kumar. First position was won by Sudhanshu Shukla, second by Anushka Kaushik and third by Abhishek Suryanarayan Singh. The competition was highly appreciated by the students of BBA and MBA courses who got an excellent hands-on experience. The "Digital Poster Making Competition" offered a dynamic learning experience that integrated creativity, business acumen, and technical skills of the students.

Objectives of the “Digital Poster Making Competition”

The main objectives of this competition were:

  • To encourage students to think creatively and come up with unique, visually appealing posters.
  • To promote innovative ideas in terms of design, color schemes, and messaging to communicate a concept effectively.
  • To allow students to showcase and enhance their proficiency with graphic design tools and digital platforms (e.g., Photoshop, Canva, Illustrator).
  • To provide hands-on experience in using various multimedia elements like images, text, and graphics for professional design.
  • To encourage students to incorporate key marketing principles into their designs, such as targeting specific audiences, creating a visual identity, and understanding brand guidelines.

Key Highlights of the “Digital Poster Making Competition”

The key highlights of the "Digital Poster Making Competition" typically focussed on fostering creativity, enhancing skills, and offering exposure to real-world applications in business and marketing. Here are some key highlights-

  1. Creative Expression
  • Platform for Creativity: The competition provided students with an opportunity to express their creative ideas visually through digital design, combining aesthetics with meaningful messaging.
  • Innovative Designs: Students showcased their unique perspectives, employing modern design trends and creative storytelling through visuals.
  1. Skill Development
  • Graphic Design Proficiency: Students got a chance to hone their skills in digital design tools (e.g., Photoshop, Canva, Illustrator), which are increasingly important in marketing and branding.
  • Communication Skills: The competition allowed students to improve their ability to communicate messages clearly and effectively through visual elements.
  1. Practical Application of Business Concepts
  • Marketing and Branding: Participants applied marketing, branding, and advertising principles to create posters that resonate with target audiences.
  • Real-World Relevance: Posters were centered around real-world business topics, current events, or social issues, allowing students to create content that reflects practical business applications.
  1. Exposure and Recognition
  • Platform for Visibility: The competition served as a platform for students to showcase their work to faculty, peers, and industry professionals, offering exposure to potential employers or collaborators.

Conclusion

The competition was highly appreciated by the students of BBA and MBA courses who got an excellent hands-on experience. Topics related to Business & Data Analytics made the competitive environment even more interesting and lightened a spark in students to learn more about AI, ML, Generative AI and emerging tools. It emphasized on innovation, effective communication, and professional development while fostering a sense of collaboration and healthy competition. Through such initiatives, students gained valuable experience that can enhance their personal and professional growth in the business and design fields.

Event Outcome

  1. Enhanced Creative and Technical Skills
  • Improved Design Proficiency: Participants gain hands-on experience with digital design tools and develop their technical abilities in graphic design, enabling them to create professional-level visuals.
  • Better Communication: Students improve their ability to communicate complex messages clearly and creatively through visuals, an essential skill in marketing, branding, and advertising.
  1. Application of Business Concepts
  • Marketing Insight: Students apply key marketing principles, such as targeting specific audiences, creating persuasive messaging, and promoting a brand or idea effectively through design.
  • Real-World Problem Solving: The posters may reflect current business issues, social causes, or business campaigns, encouraging students to think critically about real-world scenarios.
  1. Increased Visibility and Recognition
  • Public Exposure: The best posters receive recognition, and winning designs may be showcased to a larger audience, including faculty, peers, and industry professionals.
  • Building Portfolios: Students can add their competition entries to their portfolios, enhancing their resumes and providing tangible examples of their creative and business-oriented skills for future career opportunities.
  1. Inspiration and Innovation
  • Idea Generation: The competition sparks new ideas and creative approaches to communication and marketing. Students often push themselves beyond traditional boundaries, leading to fresh, innovative concepts.
  • Inspiration for Others: Students’ designs may inspire others within the institution to explore creative solutions and engage in similar competitions, creating a culture of innovation.
  1. Professional Growth and Networking
  • Networking Opportunities: Participants and winners have the chance to connect with industry experts, mentors, and potential employers, broadening their professional networks.
  • Collaborative Skills: Team-based competitions improve students’ ability to work effectively in groups, fostering collaboration, leadership, and interpersonal skills that are essential in the professional world.
  1. Increased Awareness of Social or Business Issues
  • Social Responsibility: Many posters focus on important social causes or business topics, raising awareness of issues like sustainability, ethical business practices, and societal impact.
  • Public Engagement: The event may promote important conversations within the academic community and beyond, fostering a deeper understanding of these issues.
  1. Healthy Competition and Confidence Building
  • Personal Achievement: Winning or participating in the event boosts participants' self-confidence, encouraging them to pursue more creative endeavors and professional opportunities.
  • Competitive Spirit: The competition cultivates a spirit of healthy rivalry, pushing students to refine their skills and strive for excellence while learning from others.

Mentor Name – Dr. Palak Gupta

Department Name – Department of Management

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