School of Computer Science and Engineering
School of Artificial Intelligence
School of Skill Sciences & Entrepreneurship
School of Aviation, Logistics & Tourism Management
School of Forensic Sciences
School of Computer Applications & Technology
School of Engineering
School of Business
Certificate Programs
Diploma Programs
Under Graduate Programs
Postgraduate Programs
Doctoral Programs
Examination Cell
Programs for working professionals
Online Courses
Programme Level
Duration
The B.Voc in Digital Marketing is a job-oriented undergraduate program that prepares students for the fast-growing digital economy. The program covers all major aspects of digital marketing including SEO, social media marketing, content creation, paid advertising, analytics, and e-commerce. It blends marketing theory with practical digital tools, enabling students to plan and execute real campaigns across digital platforms. Graduates are prepared for careers in agencies, corporations, or as independent digital marketing professionals.
NOTE:
Class XII with minimum 50% marks
01
Digital Literacy – Demonstrate proficiency in using digital tools and platforms for marketing purposes.
02
Marketing Strategy – Develop and implement effective digital marketing strategies for diverse business goals.
03
Content Creation – Create compelling content for websites, blogs, social media, and video platforms.
04
Data Analysis – Interpret digital analytics data to evaluate campaign performance and make data-driven decisions.
05
SEO & SEM Skills – Apply search engine optimization and paid advertising techniques effectively.
06
Social Media Management – Manage brand presence across social platforms including Instagram, LinkedIn, and YouTube.
07
Consumer Behaviour Understanding – Analyze target audiences and align marketing strategies accordingly.
08
Ethical Marketing – Practice responsible and ethical digital marketing following platform guidelines and regulations.
09
Communication Skills – Communicate marketing ideas persuasively through written, visual, and verbal formats.
10
Entrepreneurship – Use digital marketing skills to launch and grow a business or freelance career.
Industry Employment – Graduates will be placed as digital marketing executives, social media managers, or SEO specialists within reputed companies.
Career Growth – Within 3–5 years, graduates will advance to roles such as Digital Marketing Manager, Brand Strategist, or Marketing Head.
Freelancing & Agency Work – Graduates will successfully run freelance projects or establish their own digital marketing agency.
Entrepreneurship – Graduates will leverage digital skills to market and grow their own businesses online.
Higher Studies – Graduates will be prepared to pursue MBA in Marketing, M.Sc. in Digital Marketing, or related PG programs.
Search Engine Optimization (SEO) – Plan and execute on-page and off-page SEO strategies to improve organic search rankings.
Social Media Marketing – Create, manage, and analyze marketing campaigns across platforms like Meta, Instagram, LinkedIn, and YouTube.
Paid Advertising (PPC) – Design and run paid campaigns using Google Ads and Meta Ads with measurable ROI.
Content Marketing – Develop content strategies and produce high-quality blogs, videos, infographics, and email campaigns.
Analytics & Reporting – Use tools like Google Analytics, Meta Business Suite, and Search Console to measure and report campaign performance.