About the Program
BBA in Digital Marketing - Joint Certification with IBM at the School of Business, Galgotias
University, addresses the growing need for digital marketing professionals in various industries.
This program integrates traditional marketing management principles with cutting-edge digital
marketing technologies and trends. Students gain a prestigious joint certification from Galgotias
University and IBM, enhancing career prospects and credentials.
The program equips graduates to lead digital marketing initiatives within organizations. The
program includes courses on Rapid Application Development using AI, Financial & Marketing
Analytics, Predictive Modeling, Design Thinking, and the use of tools such as IBM Watson
ecosystem, PowerBI, and tech platforms to transform learning.
NOTE: For selected 3 Year Undergraduate programs, students have the option to continue
for 4th year to obtain a Honours Degree.
Career Pathways
Graduates with BBA in Digital Marketing - Joint Certification with IBM find job opportunities
across industries such as ecommerce, technology products, digital platforms, consulting,
manufacturing, logistics, KPOs and agencies for digital publishing as well marketing. They can
also act as freelance digital marketer and scale up professional services in digital marketing
domain.
The roles being offered are Chief Digital Marketing Officer (CDMO), Digital Product Manager,
Customer Relationship Manager, Brand Manager, Content Strategist, Digital Advertising
Specialist, UX/UI Specialist, E-commerce Manager, Category Manager, Digital Marketing
Manager, Digital Intrapreneurs by leading organizations such as Google, Microsoft, Amazon,
CEAT Tyres, Maruti, Indiamart, KPMG, PWC, Flipkart, DHL, Spotify, Netflix, American
Express, Airbnb, OYO, Nike etc.