About the Program
The two-year MBA in Digital Marketing at the School of Business, Galgotias University,
addresses the growing need for digital marketing professionals in various industries. This
program integrates traditional marketing management principles with cutting-edge digital
marketing technologies and trends. This program is designed to address the strategic dimensions
of Digital Marketing in business.
The program equips graduates to lead digital marketing initiatives within organizations. The
program includes specialized courses on Digital Consumer Behaviour, Search Engine
Optimization, Search Engine Advertising, Content Marketing System, Digital metrics and KPIs,
Digital Analytics, and many other software.
Career Pathways
Graduates with MBA in Digital Marketing find job opportunities across industries such as
ecommerce, technology products, digital platforms, consulting, manufacturing, logistics, KPOs
and agencies for digital publishing as well marketing. They can also act as freelance digital
marketer and scale up professional services in digital marketing domain.
The roles being offered are Chief Digital Marketing Officer (CDMO), Digital Product Manager,
Customer Relationship Manager, Brand Manager, Content Strategist, Digital Advertising
Specialist, UX/UI Specialist, E-commerce Manager, Category Manager, Digital Marketing
Manager, Digital Intrapreneurs by leading organizations such as Google, Microsoft, Amazon,
CEAT Tyres, Maruti, Indiamart, KPMG, PWC, Flipkart, DHL, Spotify, Netflix, American
Express, Airbnb, OYO, Nike etc.