Dr. Vivek Kumar Verma is an accomplished Assistant Professor of Marketing at Galgotias University, Greater Noida. With over 5 years of combined experience in academia and industry, he is dedicated to nurturing knowledge and innovation within the marketing discipline. Dr. Verma's extensive academic and industry background equips him to inspire and educate the next generation of marketing professionals while emphasizing the importance of critical thinking, creativity, and ethical decision-making. As an educator, Dr. Verma prioritizes fostering critical thinking and ethical values among his students, encouraging them to become well-rounded marketing professionals. Dr. Verma's research focuses on marketing, with a special emphasis on sustainable consumer behavior, branding, and consumer purchase behaviour. His work has been published in reputable journals indexed in ABDC and Web of Science Scopus. Additionally, he has presented various research papers on sustainable consumer behavior in the service industry, specifically in hospitality and tourism, at both national and international conferences.

Experience

• 3+ years of experience in academia
• 2+ years of experience in Industry

Qualification

• P.D. in Management
• M.B.A in Marketing
• B.S.H.T.M (Hospitality and Tourism Management)

Award & Recognition

• UGC NET JRF in December 2013 and UGC Net in June 2013
• Appointed as an Ad-hoc Reviewer of the various reputed journals from Springer, Elsevier, Emerald, Taylor & Francis publication houses.
• ISM-JRF Fellowship for Research.

Research

• Verma, V. K., Chandra, B., & Kumar, S. (2019). Values and ascribed responsibility to predict consumers' attitude and concern towards green hotel visit intention. Journal of Business Research, 96 (March), 206-216. Indexing in SSCI, ABDC Journal Quality List – A category ranking. (Online ISSN: 0148-2963).

• Verma, V. K., & Chandra, B. (2018). An application of theory of planned behavior to predict young Indian consumers' green hotel visit intention. Journal of Cleaner Production, 172, pp. 1152-1162. Elsevier Publications (SCIE Indexed), ABDC Journal Quality List – A category (ISSN 0959-6526).

• Verma, V. K., & Chandra, B. (2018). Sustainability and customers’ hotel choice behaviour: a choice-based conjoint analysis approach. Environment, Development and Sustainability, 20(3), 1347-1363. (Science Citation Index Expanded), Scopus indexed journal, Online ISSN: 1573-2975.

• Verma, V. K., & Chandra, B. (2018). Intention to implement green hotel practices: evidence from Indian hotel industry. International Journal of Management Practice, 11(1), 24-41. SCOPUS indexed, ISSN online: 1741-8143.

• Verma, V.K. & Chandra, B. (2016). Hotel Guest’s Perception and Choice Dynamics for Green Hotel Attribute: A Mix Method Approach, Indian Journal of Science and Technology, 9(5), 1-9, UGC approved journal. Online ISSN: 0974-5645.

• Verma, V. K., & Chandra, B. (2018). An Enquiry through the Lens of Extended Value-Belief-Norm Theory to Predict Consumer’s Green Hotel Visit Intention. International Journal of Management Practice. SCOPUS indexed, ISSN online: 1741-8143.

Certifications

• Successfully completed an online Faculty Development Program on ‘Advance Trends in Research Techniques-Series I: Qualitative Analysis Using NVivo’ held between from 22/09/2023 to 23/09/2023, Organised by St. Xavier’s University, Kolkata, West Bengal.

• Successfully completed a 12-day Capacity Building Program for faculty members in social sciences, sponsored by ICSSR held between from 12/06/2023 to 24/06/2023, Organized by St. Xavier’s University, Kolkata, West Bengal.

• Successfully participated in IP Awareness/Training program under NATIONAL INTELLECTUAL PROPERTY AWARENESS MISSION on January 20, 2023.

• Successfully completed an online Faculty Development Program on ‘Leveraging The Power of Teaching Pedagogy: Through Case Study Method’ held between from 20/06/2022 to 25/06/2022, Organised by Faculty Of Management Studies, SRM-IST, Delhi-NCR Campus, Ghaziabad.

• Successfully completed online CRiT Summer School on Tourism & SDGs organized by Taylor’s University, Malaysia during 26-30 July 2021.

• Served as a Resource person in five days (12-20 February 2021) online workshop on the topic “Research and Publication: A Researcher Toolkit” at Brainware University Kolkata.

• Participated in an online webinar on the topic “NAAC assessment and accreditation process: The Know How’ conducted on 20th October 2020 by St. Xavier’s University Kolkata.

• Successfully completed a one-week certificate course on ‘Research Methodology and Data Analysis’ Organized by the department of management studies, Indian School of Mines Dhanbad, held on 14-18 July 2014.

Area of Interest

• Sustainable Consumer behaviour
• Sustainable fashion vs. Fast fashion
• Consumer’s perception about Brand Personality
• Consumer’s Product or service Choice behaviour
• Social media marketing research

Role of AI in Consumer research

Other Achievements

• Member of the University Finance and Infrastructure Committee
• Sub-committee member in the Robe and uttario committee in convocation 2023
• Member of the syllabus revision committee
• Research project supervisor for under graduation and post-graduation students (B.COM and M.COM)
• Gold medallist in 100-meter race held in the University on annual sports day for faculty members.