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Dr. Mukul Kumar Shrivastava

Assistant Professor

Dr. Mukul Kumar Shrivastava is an Assistant Professor in Marketing and General Management. He has more than 15 years of professional experience in corporate and teaching arena. He holds doctorate degree (PhD) and UGC-NET certificate in Management.

He did his Master’s in Marketing Management from Jamnalal Bajaj Institute of Management Studies (Mumbai University). He obtained his B.Tech. degree in Electrical Engineering from NIT, Bhopal after completing schooling from Sainik School and Delhi Public School. He is an Accredited Management Teacher in Marketing Management certified with All India Management Association (AIMA). He has qualified AMFI (Advisors Module) with certification from NSE's Certification in Financial Markets (NCFM).

Areas of Academic Interest:

Green Consumerism, Green Marketing, Marketing Management, Consumer Behaviour, Strategic Management. 

ACADEMIA

  • 2021 Doctor of Philosophy (Ph.D.) in Management with dissertation on “Consumer preferences towards Green products: A study in Begusarai district of Bihar”
  • 2021 Accredited Management Teacher (AMT) Certification in Marketing Management from AIMA
  • 2021 Business Analytics with Microsoft-Excel certified course
  • 2017 Digital Banking Certification from Indian Institute of Banking and Finance (IIBF)
  • 2012 U.G.C. National Eligibility Test (UGC-NET) qualified in Management
  • 2011 CAIIB Certification with distinction from Indian Institute of Banking and Finance (IIBF)
  • 2009 Masters in Management Studies, Jamnalal Bajaj Institute of Management Studies, Mumbai
  • 2008 AMFI (Advisors Module) & certification from NSE's Certification in Financial Markets (NCFM)
  • 2004 B.Tech. (Electrical Engineering) from National Institute of Technology, Bhopal
  • 1997 Ranked among Top 0.1% of successful candidates in Mathematics in A.I.S.S.E.
  • 1997 Awarded Certificate of Merit under the N.T.S.E. and National Scholarships Scheme (NSS)
  • 1995 Ranked 4th in Mathematics Olympiad organized by Bihar Mathematical Society
  • 1994 Ranked 12th in IX National Level Science Talent Search Examination (1994)

BOOKS and RESEARCH PUBLICATIONS

  • Published paper titled “Green Technology and Consumer Behaviour: An Analysis”, in Scopus-indexed journal “Solid State Technology”, Vol.63, Issue 6, pg11452-11467
  • Published paper titled “Re-Thinking and Re-Shaping Marketing concepts is the Next Normal” in Scopus-indexed journal “GIS Science Journal”, ISSN1869-9391, Vol.8, Issue 9,2021, pg525-532.
  • Published paper “HARA BHARA AATMANIRBHAR BHARAT” in Scopus-indexed journal “European Journal of Molecular & Clinical Medicine”,2020, Vol 7, Issue 11, pg 6553-6572.
  • Published paper titled “Resilient Stability for Sustainability”, in “Shodh Sanchar Bulletin”, volume-11, Issue-10, 2021, pg103-110.
  • Published paper titled “Consumer Acceptance of Green: A Socio – economic Analysis” in the journal “Maharaja Sayajirao University of Baroda”, ISSN – 0025-0422, pg 109-117.
  • Published paper titled “Crafting the way Forward: Sustainability Model for Indian Rural Artisans”, in Scopus-indexed journal “International Journal of Management”, volume-11, issue 12, 2020, pg. 3028-3036.
  • Published one Chapter “Battle for Female Talent” in the book Titled “Re-Inventing the HR Wheel” with ISBN No: 978-93-90489-25-1, pg. 228-244
  • Published one chapter “Social Security of Indian Women Working in Unorganized Sector” in the book titled “Women in Unorganized Sector” with ISBN No:978-93-87229-70-9, pg. 237-245



ORGANIZATIONAL SCAN

Galgotias University

  • Assistant Professor in Department of Management (Jan,2022 – Till date)

Key Deliverables:

Successfully conducting classes for Management Programs

Helping students to gain practical exposure through conducting interactive sessions

 Mentoring students for their dissertation/ project reports research activities

Helping students to develop their portfolio for corporate world to obtain a good placement

Helping Students to develop Entrepreneurship skills and setting up their own business 

Ganga Global Institute of Management Studies (Aryabhatta Knowledge University)

  • Assistant Professor in Department of Management (Aug,2019 – Dec,2021)

Key Deliverables:

Successfully conducting classes for MBA Programs

Helping students to gain practical exposure of the subject through conducting interactive sessions

Helping Institute in developing Brand Image Liaising with Government agencies

Head of various committees – Anti Ragging / Marketing / Students Grievance Handling Cell etc. Helping students to develop their portfolio for corporate world and get a good placement.

Helping Students to develop Entrepreneurship skills and setting up their own business 

Supervising students in preparing their project report, guiding them in research field

State Bank of India (SBI)

  • Branch Manager (September 2015- December 2016)
  • Manager-Branch Operations (Core Banking, GBSS, EPFO, Pension software) (June 2012- August 2015)
  • Deputy Manager -Relationship Manager (April 2010- May 2012)

Key Deliverables:

Managed a 40 years old branch (business portfolio of Rs. 465 crores) mandated for SME business Recommend suitable products as per the needs and their pricing to Personal and SME segments Analyzing debt obligations of businesses- Working Capital, Term Loan and Bank Guarantees

Pre-Sanction process (leading to credit delivery), post-Sanction process (post-delivery-maintenance, loan covenant compliance monitoring), Inspection and follow-up

NPA Management- negotiation, hard recovery measures. Legal aspects in NPA

Alternate channel strategy implementation and Audit compliance- at bank & external level

Highlights:

Achieved over 51% deposit and 27% Advances (across sectors) growth for FY 2016-17

Generated business of 50+L for SBI Life Insurance and MDRT for branch within 4 months,2016 Star of the Match and Star of the series (Platinum category) by SME Business Unit, 2016

A.W. Faber-Castell (I) Pvt. Limited

  • Area Sales Manager (June 2009 – March 2010)

Key Deliverables:

Identified new market; planning and strategizing sales strategy to achieve the desired sales objective Added value and volume in the Retail, Modern Trade and B2B Sales channels for the firm

Perpetual market forces analysis and reporting to HO with feedbacks.

Achieved continuous growth by network expansion, quality manpower, sales strategies, etc.

Highlights:

Demonstrated a good performance by achieving 127% target for year 2009-10

Developed links with WalMart, NIFT and Design Institutes in Chandigarh, Mohali, Panchkula, Kasauli, etc. Identified and opened new dealerships.

Ashok Leyland Limited

  • Senior Executive - Sales (July 2004 – June 2006)

Key Deliverables:

Responsible for handling business development operations in Delhi, NCR and J&K Getting important tenders for supplies to Delhi Transport Corporation and other SBU’s.

Recognizing contacts and conducting feasibility study for entry in unorganized after-sales market Managing operations and distribution chain in Northern Region

Highlights:

Received Letter of Appreciation for Outstanding Contributor and controlling distinctive projects Successfully executed projects: DTC e-tender; Sale of Dummy Axles in North India and MITR initiatives

COMPUTER SKILLS

Well versed with Windows, MS Office, Lotus Symphony, Digital workstation and Internet Applications

MAJOR EXTRAMURAL ENGAGEMENTS

Awarded Certificate “A” of NCC (1996) at Annual Training Camp (JD) at Tilaiya (1995)

Led Hockey team in Intra School Tournament to top the chart (1995)

Secured 1st Prize in “Informals”- a set of games of skill at Technosearch (2003)

Secured 1st Prize in “Rangoli” and “Dumb-Charade” event at MAFFICK Annual Fest, MANIT (2004)

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