Assistant Professor
Dr. Mukul Kumar Shrivastava is an Assistant Professor in Marketing and General Management. He has more than 15 years of professional experience in corporate and teaching arena. He holds doctorate degree (PhD) and UGC-NET certificate in Management.
He did his Master’s in Marketing Management from Jamnalal Bajaj Institute of Management Studies (Mumbai University). He obtained his B.Tech. degree in Electrical Engineering from NIT, Bhopal after completing schooling from Sainik School and Delhi Public School. He is an Accredited Management Teacher in Marketing Management certified with All India Management Association (AIMA). He has qualified AMFI (Advisors Module) with certification from NSE's Certification in Financial Markets (NCFM).
Areas of Academic Interest:
Green Consumerism, Green Marketing, Marketing Management, Consumer Behaviour, Strategic Management.
ACADEMIA
BOOKS and RESEARCH PUBLICATIONS
ORGANIZATIONAL SCAN
Galgotias University
Assistant Professor in Department of Management (Jan,2022 – Till date)
Key Deliverables:
Successfully conducting classes for Management Programs
Helping students to gain practical exposure through conducting interactive sessions
Mentoring students for their dissertation/ project reports research activities
Helping students to develop their portfolio for corporate world to obtain a good placement
Helping Students to develop Entrepreneurship skills and setting up their own business
Ganga Global Institute of Management Studies (Aryabhatta Knowledge University)
Assistant Professor in Department of Management (Aug,2019 – Dec,2021)
Key Deliverables:
Successfully conducting classes for MBA Programs
Helping students to gain practical exposure of the subject through conducting interactive sessions
Helping Institute in developing Brand Image Liaising with Government agencies
Head of various committees – Anti Ragging / Marketing / Students Grievance Handling Cell etc. Helping students to develop their portfolio for corporate world and get a good placement.
Helping Students to develop Entrepreneurship skills and setting up their own business
Supervising students in preparing their project report, guiding them in research field
State Bank of India (SBI)
Key Deliverables:
Managed a 40 years old branch (business portfolio of Rs. 465 crores) mandated for SME business Recommend suitable products as per the needs and their pricing to Personal and SME segments Analyzing debt obligations of businesses- Working Capital, Term Loan and Bank Guarantees
Pre-Sanction process (leading to credit delivery), post-Sanction process (post-delivery-maintenance, loan covenant compliance monitoring), Inspection and follow-up
NPA Management- negotiation, hard recovery measures. Legal aspects in NPA
Alternate channel strategy implementation and Audit compliance- at bank & external level
Highlights:
Achieved over 51% deposit and 27% Advances (across sectors) growth for FY 2016-17
Generated business of 50+L for SBI Life Insurance and MDRT for branch within 4 months,2016 Star of the Match and Star of the series (Platinum category) by SME Business Unit, 2016
A.W. Faber-Castell (I) Pvt. Limited
Key Deliverables:
Identified new market; planning and strategizing sales strategy to achieve the desired sales objective Added value and volume in the Retail, Modern Trade and B2B Sales channels for the firm
Perpetual market forces analysis and reporting to HO with feedbacks.
Achieved continuous growth by network expansion, quality manpower, sales strategies, etc.
Highlights:
Demonstrated a good performance by achieving 127% target for year 2009-10
Developed links with WalMart, NIFT and Design Institutes in Chandigarh, Mohali, Panchkula, Kasauli, etc. Identified and opened new dealerships.
Ashok Leyland Limited
Key Deliverables:
Responsible for handling business development operations in Delhi, NCR and J&K Getting important tenders for supplies to Delhi Transport Corporation and other SBU’s.
Recognizing contacts and conducting feasibility study for entry in unorganized after-sales market Managing operations and distribution chain in Northern Region
Highlights:
Received Letter of Appreciation for Outstanding Contributor and controlling distinctive projects Successfully executed projects: DTC e-tender; Sale of Dummy Axles in North India and MITR initiatives
COMPUTER SKILLS
Well versed with Windows, MS Office, Lotus Symphony, Digital workstation and Internet Applications
MAJOR EXTRAMURAL ENGAGEMENTS
Awarded Certificate “A” of NCC (1996) at Annual Training Camp (JD) at Tilaiya (1995)
Led Hockey team in Intra School Tournament to top the chart (1995)
Secured 1st Prize in “Informals”- a set of games of skill at Technosearch (2003)
Secured 1st Prize in “Rangoli” and “Dumb-Charade” event at MAFFICK Annual Fest, MANIT (2004)