Workshop on "AI Masterclass on Growth Hacking"
Event Date: 24th October 2024
Business Analytics Club of School of Business, Galgotias University organized a Workshop on "AI Masterclass on Growth Hacking" on Thursday, 24th October 2024. Dr. Palak Gupta, Associate Professor, SOB and Business Analytics Club Head, gave the welcome address highlighting the relevance and need of the workshop topic. The workshop was taken by Mr. Anuj Singhal, Product Manager, Exzeo India, Saas Products specialist, IIM Alumni & CFA who has a vast experience in Artificial Intelligence and its allied domains. The workshop was designed to align with Business Analytics curriculum, focusing on the course “AI for Business Management", and covered critical topics such as How to use Generative AI the advanced way?, 10X marketing skills with AI, Data Analytics with AI, Using AI for learning, LinkedIn networking, customizing resumes, crack interviews, starting a venture, Advance prompting techniques and Agent workflow to kickstart career and super effective AI tools that will help to grow faster. He demonstrated many AI tools by which managerial and decision-making tasks can be highly automated with great level of accuracy and effectiveness.
This workshop provided students with a deep understanding of key concepts of AI and how to apply its practical aspects, bridging the gap between theory and industry practices. The session was highly appreciated by the students who got an excellent hands-on session. Live data made the session even more interesting and lightened a spark in students to learn more about AI, Generative AI and emerging tools.
Business Analytics Club of School of Business, Galgotias University organized a Workshop on "AI Masterclass on Growth Hacking" on Thursday, 24th October 2024. Dr. Palak Gupta, Associate Professor, SOB and Business Analytics Club Head, gave the welcome address highlighting the relevance and need of the workshop topic. The workshop was taken by Mr. Anuj Singhal, Product Manager, Exzeo India, Saas Products specialist, IIM Alumni & CFA who has a vast experience in Artificial Intelligence and its allied domains. The workshop was designed to align with Business Analytics curriculum, focusing on the course “AI for Business Management", and covered critical topics such as How to use Generative AI the advanced way?, 10X marketing skills with AI, Data Analytics with AI, Using AI for learning, LinkedIn networking, customizing resumes, crack interviews, starting a venture, Advance prompting techniques and Agent workflow to kickstart career and super effective AI tools that will help to grow faster. He demonstrated many AI tools by which managerial and decision-making tasks can be highly automated with great level of accuracy and effectiveness.
Objectives of the Workshop
The main objectives of this workshop were:
To equip students with the skills and insights needed to harness artificial intelligence for innovative growth strategies.
To enable students to learn how to apply AI techniques to identify opportunities, optimize processes, and drive engagement and conversion.
Key Highlights of the Workshop
Introduction to Growth Hacking
Definition and principles of growth hacking
Case studies of successful growth hacking strategies
The Role of AI in Growth Hacking
Overview of AI technologies relevant to marketing and growth
How AI can enhance data analysis and decision-making
AI Tools and Techniques for Growth
Exploring tools for customer segmentation, predictive analytics, and personalization
Hands-on demonstrations of popular AI tools
Data-Driven Decision Making
Importance of data in growth strategies
Techniques for collecting and analyzing data effectively
Creating Effective Growth Experiments
Designing and implementing experiments to test growth hypotheses
Metrics and KPIs for measuring success
Ethics and Best Practices in AI
Understanding the ethical considerations of using AI in marketing
Best practices for responsible AI use
Conclusion
This workshop provided students with a deep understanding of key concepts of AI and how to apply its practical aspects, bridging the gap between theory and industry practices. The session was highly appreciated by the students who got an excellent hands-on session. Live data made the session even more interesting and lightened a spark in students to learn more about AI, Generative AI and emerging tools.
Event Outcome
The "AI Masterclass on Growth Hacking" aimed to empower students with actionable insights and practical skills to leverage artificial intelligence for business growth. Here are the key outcomes from the workshop:
Enhanced Understanding of Growth Hacking
Students gained a solid foundation in growth hacking principles, understanding how innovative strategies can drive rapid business expansion.
AI Integration in Marketing Strategies
Attendees learned how to effectively integrate AI tools and techniques into their existing marketing frameworks. They explored various AI applications, including customer segmentation, predictive analytics, and personalization.
Practical Skills Development
Through hands-on activities, students developed practical skills in:
- Designing and implementing growth experiments
- Utilizing AI tools for data analysis and decision-making
- Measuring and interpreting key performance indicators (KPIs)
Networking and Collaboration
The workshop provided valuable networking opportunities, allowing students to connect with like-minded professionals, share experiences, and explore potential collaborations.
Ethical Considerations in AI
Students engaged in discussions about the ethical implications of using AI in marketing, fostering a greater awareness of best practices and responsible AI use.
Increased Confidence in AI Application
By the end of the workshop, students expressed increased confidence in their ability to utilize AI for growth hacking, equipping them to tackle real-world challenges in their businesses.
The "AI Masterclass on Growth Hacking" successfully equipped students with the knowledge and tools necessary to harness the power of AI in their growth strategies, fostering innovation and collaboration in their respective fields.
Mentor Name – Dr. Palak Gupta
Department Name – School of Business
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