About the Programme
The two-year MBA in Digital Marketing - Joint Certification with IBM at the School of Business, Galgotias University, offers an unique opportunity in the rapidly growing digital marketing space in all the business verticals. This program integrates traditional marketing management principles, recent trends in marketing with cutting-edge digital marketing technologies and trends. Students gain a prestigious joint certification from Galgotias University and IBM, providing an upper edge in a vast and competitive analytics job market and startup ecosystem.
The program equips the post graduates to lead digital marketing initiatives within organizations. The program includes courses on Rapid Application Development using AI, Financial & Marketing Analytics, Predictive Modeling, Design Thinking, and the use of tools such as IBM Watson ecosystem, PowerBI, and many other software.
Career Pathways
Graduates with MBA in Digital Marketing find job opportunities across industries such as ecommerce, technology products, digital platforms, consulting, manufacturing, logistics, KPOs and agencies for digital publishing as well marketing. They can also act as freelance digital marketer and scale up professional services in digital marketing domain. Some of the graduates can start their own ventures.
The roles being offered are Digital Marketing Officer (DMO), Digital Product Manager, Customer Relationship Manager, Brand Manager, Content Strategist, Digital Advertising Specialist, UX/UI Specialist, E-commerce Manager, Category Manager, Digital Marketing Manager, Digital Intrapreneurs by leading organizations such as Google, Microsoft, Amazon, CEAT Tyres, Maruti, Indiamart, KPMG, PWC, Flipkart, DHL, Spotify, Netflix, American Express, Airbnb, OYO, Nike etc.